Q: What are the differences between ‘cash’ and ‘barter’?
Cash Basis: This is where we agree a fee
based on the “media value” that the programme has in your market. So if your
station is large or small, we agree on a license fee that works for you.
Barter Basis: In return for commercial
inventory per week, your station has access to the show with no outlay. Please
note: At this time we can only offer barter to RAJAR researched stations in the
UK.