Kyle & Jackie O are arguably Australia’s most famous radio duo, although Fitzy & Wippa and Hamish & Andy would probably have something to say about that.

The pairing of Kyle Sandilands and Jackie Henderson has been part of the morning soundtrack in Sydney since they joined 2Day FM in January 2005.

There are no hard and fast rules when it comes to prepping a radio show.

As a presenter myself, I recognise that what might work for one DJ, might not work for another.

It's also true that the kind of material you need depends on a number of variables:

• Your presenting style
• The format of your radio station
• The age/audience demographic you're aiming for

It's one of the questions we get asked most.

And it's a very fair question.

So why should your station carry a syndicated radio show?

There are many reasons why, and in this blog post I thought we’d take a look the Top 3.

Reason 1. Cost-Effective Network-Quality Programming

When you're a Program Director the pressure is on.

You either need to attain #1 status in your market or you need to maintain it.

It's relentless and every listener counts.

While there are no shortcuts to being #1, there are certain tactics you can use to tip the balance in your favour.

As a programmer have you considered that one of the quickest ways to get your station to #1 is to focus on your weekend output?

Syndicated radio shows are a great way to secure top broadcasting talent at a reasonable cost, but it's equally important to consider how these types of shows can also help your station maximise revenue.

In this blog post, we'll highlight the 3 main ways that a syndicated radio show can help bring a positive yield to your station.

So, in radio terms, what's the difference between 'networking' and 'syndication'?

While it may appear that these two terms are fundamentally the same, they are in fact quite different with some key distinctions.

A 'Network Programme' is where a station shares it's own content between sites.

This usually happens when stations are owned by the same parent company and operate under a single brand. In the UK, Capital FM is a good example of a brand that is networked across a number of areas.

Delivering great-sounding content to your listeners, as well as increasing your audience ratings, are two of the key considerations you should make when choosing to air a syndicated radio show.

But the third, and perhaps MOST important question to ask, especially in today's economy, should be: can this syndicated show also help my station increase it's bottom-line revenue?

A motivated team of radio presenters will undoubtedly perform better and help make your life as Programme Director much easier.

But keeping your team motivated may not feature highly on your list of priorities when you're busy with other duties. So, with that in mind, here is a list of quick & simple ideas so you can offer motivation without it stealing too much of your time.

In our monthly Radio e-Zine we have a regular feature called PD Tips. These are simple suggestions that Program Directors can take and apply quickly and easily.

In a recent PD Tips column we focussed on station websites and how easy it is to make your radio station website sizzle!

PD TIPS: MAKE YOUR RADIO STATION WEBSITE SIZZLE.

Radio airtime sales is a tough old game at the best of times, but during an economic downturn it gets even harder. As any good Sales Exec will tell you, it’s not easy trying to sell something that a client can’t see, feel, smell or touch.

So, at Blue Revolution we’ve been asking Sales Managers to share their very best tips for generating and maintaining a healthy order book. We’ve compiled 6 of the best ideas, but the question now is... how many of these can you adopt at your station?